You can even use multiple tracking links for different elements. Tracking links in your email signature lets you know if your marketing efforts are paying off. Just as you track clicks and conversions from your PPC ads and marketing emails, you should be monitoring email signature marketing wherever possible. Some people use photos or even videos in their signatures to show off creative work or promote offers, events, and content. Headshots and logos aren’t the only images you can put in an email signature. An email signature headshot lets recipients associate your email with a recognizable face. This is especially useful for building relationships with leads and customers, like sales representatives and account managers. Some people include a professional-looking photo of themselves in their email signature. This lets people know how to refer to you in the third person, but it also conveys that your company is inclusive and welcoming to everyone. It’s becoming more common to include your preferred pronouns in your email signature. Email signature example with social icons. Many people do this with small icons for each social media platform. If you or your business maintain professional social media accounts, you can link to them in your email signature. Some email signatures just provide information.īut your signature is also a chance to get the reader to do something - like go to your website, read a blog post, or take advantage of a special offer.Ĭonsider including a compelling CTA in your email signature. ( Source: Rebrandly) Call to Action (CTA) For example, are you informal and funny or professional and authoritative? Visual elements of branding. If you have any banners or other text in your signature, make sure it matches your brand voice. You can brand your signature through your logo, color scheme, and font elements. We’ve already talked about the importance of branding in email signatures. If you’ve sent someone an email, they already have your email address. Many people include their email addresses in their signatures, but it’s an easy thing to cut out if you need to save space. Contact Infoĭon’t get so carried away with headshots and logos that you forget about the primary purpose of an email signature: providing your contact information.ĭepending on what your email recipients might need to know, this could include information like your name, job title, phone number, or business address. Your email signature signoff could even be an image or text. You can type a signoff at the bottom of every email, but some people include them in the email signature. “Cheers,” “Best Wishes,” and “Regards” are also possibilities. SignoffĪ signoff is that last little word or phrase you write before signing your name. But what should you put in it?Ĭonsider including some of the following elements. You now know why you need an email signature. You can achieve the same effect with email signatures.įrom the source linked above, out of brands engaged in email signature marketing, 48% use email signatures to drive traffic to the website, while 34% use them for lead generation. This success doesn’t have to be limited to marketing emails. A survey of marketers found that email is their highest-performing content type for securing and nurturing leads. Traffic and Lead Generationĭriving traffic and generating leads through marketing emails is a well-known tactic. Out of the 62% of brands that use email signatures for marketing, 82% do so to spread brand awareness.Īn email signature allows you to show off your brand’s logo, colors, font, and voice in every email conversation. Brandingīranding your content makes you more memorable and recognizable to your audience. EfficiencyĪn email signature lets you provide every email contact with important information without retyping it every time. Adding your logo, branding, and website links let people know your business is professional and trustworthy.Ī professional email address is also essential for this, so learn how to choose one as part of the process. ProfessionalismĪn email signature (when done right) makes your email look more professional.įirst, it gives you legitimacy by providing your real name and information. There are several reasons it benefits you to create the perfect email signature, which we will outline. Why Your Email Signature MattersĮvery time you have professional email contact with someone - whether it’s a lead or a partner or a customer seeking support - you have an opportunity to provide extra information to the recipient or to give them a certain impression of your brand. Businesses are increasingly seeing email signatures as a marketing opportunity. The most common use of an email signature is to provide contact information like job title and phone number, but you can do more. An email signature is a block of text, images, and links that appears at the end of every email you send.
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